Digital Marketing Jobs and Career opportunities:
It is expected that Digital Marketing will create almost 20 thousand jobs in next three years.
Following are the various job profiles for you in Digital Marketing:
- Social Media Analyst
Social media includes platforms like Facebook, LinkedIn, Pinterest, Instagram and Twitter etc. Social media platforms are very important in Digital Marketing. Every company needs a Social media expert who can manage their social profiles like Facebook pages, plan social media Strategy and increase the awareness of a Brand through regular sharing of information via text, images, videos etc.
- PPC Analyst
Google, Facebook, LinkedIn and YouTube provides us the facility to target customers through paid ads. Google and Facebook are very convenient to use and helps to target most relevant customers using very easy but so many tools inside Facebook and Google.
So companies hire expert hands on PPC advertising who can analyse and understand target market using cheaper PPC ads.
- Content Marketing Executive
Website designer and SEO experts require good quality contents for website for better user experience and to rank website on search engine with the help of SEO tools like On-page and Off-Page optimization. This quality data is provided by Content Marketing Executive. Content Marketing Executive should have good writing skills in English.
- Digital Marketing Executive
A Digital Marketing executive may work on many activities at the same time
- Online Reputation Executive:
This profile is to promote and maintain the reputation of company. It includes interacting with potential clients on all digital marketing platforms like Facebook, Twitter, YouTube etc.
- Freelance Digital Marketer:
After certain years of experience, you can take Projects from market on yourself. In this profile, if you know how to build a website then it is an advantage else you can outsource web development job and do all Digital Marketing on your own and charge from Client as per no of hours spent on promotions.
- Affiliate Marketing:
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
You can Work as an Affiliate marketer in any agency or earn money by selling the products of Big brands like Amazon, Flipkart etc
- E-mail marketing
Although Email marketing has become less effective these days comparing with other digital marketing tools but still it is much better than traditional ads. These are so many challenges in Email marketing like delivering the email in Inbox, making Automatic Email campaign strategy and structure of Email using HTML and others
You can make career in Email marketing, learn to create a converting Email layout, the open rate optimize, and get a Job in reputed company or Digital marketing company.
- Blogging: New way of making Money even from Home
A blog is a personal online platform where you provide information about one or many topics in which you have knowledge. It helps the reader to know about any topic, machine, Equipment or books absolutely free. This generates traffic to your website. Now when you start getting more traffic then you can put advertisement of other companies on your blog to make money.
If you have good command in Language then you can make career in Blogging. Find your niche and start writing and make yourself a Brand.
- Search Engine Optimization (SEO)
Search Engine optimization is the process of using tools and techniques (On-Page and Off-Page) to rank your website or content on search engines.
In other words, It is the process of getting more traffic from the free, organic, or natural search results on search engines like Google, Yahoo, Bing
Search Engine will rank and display website and contents as per the relevancy of the contents. There are many factors which will help in optimising your website ranking in a search engine. You will learn all tools and factors in your classes.
Every company needs SEO professionals who can rank their website in Top of the search engines, You can fill the position of SEO expert in any organization.